• Develop, implement and manage our social media strategy for businesses we manage at Arete Brands.
  Define most important social media KPIs
• Design, manage and monitor social media content for businesses we manage.
  Measure the success of every social media campaign and digital marketing done.
• Stay up to date with latest social media best practices and technologies
• Use social media marketing tools such as Canva, Buffer, houtsuite , planoly , klaviyo, mail-chimp
  Knowing at least 5 of these softwares is a plus.
• Attend educational conferences
• Ensure content is informative and appealing
  Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
  Communicate with industry professionals and influencers via social media to create a strong network.
  Hire and train other in the team
• Provide constructive feedback
  Adhere to rules and regulations in the digital space.
• Know how to read social media analytics to give accurate report of client’s target audience.

• Contributing in the implementation of marketing strategies
• Supporting the marketing manager in overseeing the department’s operations
• Organizing and attending marketing activities or events to raise brand awareness

Job brief

We are looking for a passionate Marketing Officer to execute organization’s marketing activities and campaigns.

A successful Marketing officer must have great enthusiasm for all things marketing and great knowledge of relevant techniques and principles. The ideal candidate will also be an excellent communicator and will have experience in managing different marketing ventures. Ability to work the streets of Lagos.

The goal is to ensure that the marketing efforts of the company add the highest value to its business.

Responsibilities

• Contribute in the implementation of marketing strategies
• Support the marketing manager in overseeing the department’s operations
• Organize and attend marketing activities or events to raise brand awareness
• Help advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
• See all ventures through to completion and evaluate their success using various metrics
• Prepare content for the publication of marketing material and oversee distribution
• Conduct market research to identify opportunities for promotion and growth
• Collaborate with managers in preparing budgets and monitoring expenses

Requirements

• Proven experience as marketing officer or similar role
• Solid knowledge of marketing techniques and principles
• Good understanding of market research techniques, statistical and data analysis methods
• knowledge of MS Office, Excel
• Understand basic social media and web analytics
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Creativity and commercial awareness
• A team player with a customer-oriented approach
• BSc/BA in marketing, business administration,diploma or relevant field